Vice President of Marketing Ms. Bianchini was born into a family of cosmetologists developing a high interest in cosmetics at a very young age.
During her 4 years of college, she freelanced as a make-up artist for such lines as MAC, Prescriptives and Chanel. In 1998, she graduated University of Florida with a Bachelor of Science in Marketing. In the last 6 months of her college career, she was chosen to work in the public relations department at the Greater Fort Lauderdale Convention and Visitors Bureau. There, she established and created new publications to boost South Florida’s travel industry such as the Vacation Planner.
She also attended all media events and news events writing all press releases. Ms. Bianchini then moved onto Stocktalklive.com as a Marketing and Sales Manager. Within the first 3 months of her arrival, she recruited and closed major accounts such as S&P, MCI WorldCom and BMW. Ms. Bianchini was promoted within 6 months to head up the Public Relations and Marketing Department.
She worked with Leo Burnett Advertising in NYC and Chicago to develop a strategic advertising campaign to launch the website. In 2000, Kravco Management Company recruited her as the International Marketing Director for the Galleria Mall.
Ms. Bianchini created unique marketing strategies to gain visitors from abroad. Within 3 months, she boosted international sales by 17%. During the world recognized Fort Lauderdale Air and Sea Show, she received a Medal of Recognition from the United States Army for strategic marketing.
She was personally chosen by Mark Schwartz, CFO of Tyco Corporation, to travel on his yacht for 2 months to market his yacht chartering business in the Eastern and Western Caribbean. In 2002, she happily joined the Arpeggio International team as a makeup artist for Miss Universe and Miss USA and as Vice President of Marketing.
Ms. Bianchini brings to the Company a diverse entrepreneurship, unique marketing knowledge and a strong background in business and cosmetics.
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